SCADserve560, a team of diverse SCAD students united to create a special brand for Coastal Empire Habitat for Humanity's 40th anniversary. I led the project's planning, design, and execution, shaping a vibrant branding strategy across various programs. I focused on crafting engaging social media content, driving community engagement, and promoting the holiday gala with strategic marketing approaches. This effort significantly increased the organization's impact, reinforcing its mission of providing affordable housing in the Coastal Empire region. This work currently lives on in Coastal Empire Habitat’s branding.