In celebration of International Women's Day, Craftsman Tools will host an event with Lowe's hardware store. This event will be an outdoor exhibition in select Lowe’s parking lots. The event will have about eight booths. Three of which will be lessons on how to properly cut wood, use a nail gun, and other beginner craftsman info. As well, it will have two activity areas where visitors can build things or bring their children to create a craft together. Lastly, there will be a display of the different craftsman tools and a demo and trial station.

Give Away

There are powerful women that surround us every day from the female electrician to a single mom changing a lightbulb. These are the women and stories we want to celebrate. This manifestation of every day superwomen is most effectively displayed through collaboration with a sequential artist to create short comic ads.

Craftsman's current tagline says "WE BUILD PRIDE" while only representing men on their website and marketing collaterals. We take a spin on this and reveal how women too, whilst juggling so many other roles are able to take on 'building' - especially raising the next generation with the power and pride to break gender stereotypes.

Women have been underrepresented in the power tools market for too long. Since forever, women's strength has been underrepresented in the media. The goal of this giveaway is to push back and construct a counter narrative. People are asked to share stories of strong women in their life, going against the grain with the #powerwoman they will get the chance to become a comic or win the grand prize of a total house renovation.