Abortion Pill by Mail -
Abortion Pill by Mail -
It has been Planned Parenthood's mission since 1942 to fight for women's right to choose. Unfortunately, the battle is still underway as many women are unable to decide what’s right for their own lives and bodies. Everyone should have the right to choose how they want to live their lives and how they want their story to unfold. This campaign showcases the stories of women who decide what’s right for them. This is not just to support others who may be in similar situations, but to create awareness of this moral issue.
This is a carousel ad that is meant to extend the previous message in the print ads campaign.
This is an addition of a microsite to the originally planned parenthood website. The purpose of this website is to spread awareness and the message, as well as promote our event and project.
The Walnut Theater in Philadelphia will hold this event during International Women's Month. The Walnut Theater has a long history of supporting diversity, inclusion, and a commitment to showcasing all voices. The event will be a spoken word showcase, highlighting female creators and poets and giving them a platform to tell their stories. The event will also be live-streamed for those who can’t physically attend.The event will be hosted by the acclaimed poet and activist Amanda Gorman, the chosen poet to perform at Biden's inaugural. Gorman is known for her compassionate words and strong demeanor. All donations from the event will contribute to supporting Planned Parenthood. Money will be raised through in-person donations as well as online donations. It will be attended largely by influential and notable activists and influencers, increasing awareness for the cause.
The Event: A Spoken Word Showcase
Write your own Story
This is a collaboration between Papier Journals and Planned Parenthood. Founded by a woman, each design is created by a female artist. This collaboration will be a limited edition line of journals. The journals will all be inspired by the "Write your own story” campaign and include a special message. Plus, 5% of all proceeds will be donated to support Planned Parenthood. This line of journals will be promoted on the campaign microsite and social posts.
A mock campaign for Planned Parenthood's abortion pill by mail