A24's "Beyond the Frame" campaign reimagines the AAA24 membership, tackling frustrations over limited access. The three-phase strategy includes a Pre-Launch with interactive billboards; a Launch featuring an outdoor gallery promo and app release; and a Post-Launch with influencer events, a passport system, restaurant promos, and a gallery. Priced at $5 a month, the campaign aims to engage users in a 360-degree film experience, enticing them to explore A24's world. By addressing initial concerns, "Beyond the Frame" strives to create a comprehensive and rewarding AAA24 app, fostering a deeper connection between A24 and its audience.